lesson

Instructions: You and your partner will search for examples of each type of advertising and then post them to a web site called "Spaaze." You are required to find both video and photos to use (ie: tv commercials and print advertising) on your site. Here's what to do:

1. Read all instructions before beginning step 2.

2. Go to Spaaze.com and set up an account. It's free.

3. Create a URL for your board by choosing Default Board>Publish Board>[click "publish board'>Copy URL

4. Email the URL to mike (mlevy@icsd.k12.ny.us)

5. Find advertisements for each of the types we discussed in class. Do this by a. Searching Youtube b. Performing a Google Image search

6. Post the advertisement to your Spaaze page and then post a note that explains the ad and how it's an example of that type.

7. Repeat steps 5 and 6 until you've covered all types of advertising.

8. Now that you've read all of these instructions, give Mike a "high five" and then get to work.

Joshua/Pierre Tamar/ Emily Ian/Kai Jacob/Leah

Eden / Julia Sat Ardas/Jackson Raven/Rachael Echo/David August/Alec

Once your group has chosen an advertising technique, follow the links in the appropriate section to learn a bit more about it.

Then you should spend the rest of the period looking for examples of this kind of adverting. I suggest looking for photo ads using google (search for your type of advertisement), then looking at youtube for tv commercials.

Snob appeal: Grey Poupon commercial

Glittering Generalities: short instructional video Glittering Generalities: is this Old Spice commercial an example?

Bandwagon: [|short instructional video] Bandwagon: watch the beginning of this video for a fun example Bandwagon: also, see the Snuggies commercial

Transference: short instructional video

Plain folks: short instructional video

Testimonial: short instructional video Testimonial: there's a fun example of this in the middle of this video Testimonial: and then there's THIS

Name calling: short instructional video

Card stacking: short instructional video Card Stacking: Reece's Puffs commercial